Senior Advisor at the PR agency Kruse Larsen

Gjermund Eide is a retired military officer with more than 40 years of service in the Norwegian Armed Forces.

For ten years, he served as military adviser to NATO Secretary General Jens Stoltenberg, covering Stoltenberg’s entire tenure as the Alliance’s top leader.

He has also acted as military adviser to both the Norwegian Minister of Defence and the Chief of Defence, and served as Contingent Commander of Norwegian forces in Afghanistan.

Eide is educated at the Norwegian Military Academy, the Försvarshögskolan in Stockholm, and holds a master’s degree from the National War College in Washington, D.C.

Today, he is a Senior Advisor at the PR agency Kruse Larsen.

Global Industry Strategist at HP

David Gosman is a senior retail and technology leader at HP, with extensive experience in helping global retailers transform their in store and digital operations. He works closely with leading brands to drive innovation across point of sale, in store experiences and intelligent retail solutions. With a strong focus on bridging technology and business outcomes, David brings valuable insights into how retailers can create more efficient, secure and future ready environments.

Internationally award-winning magician and Head of Security at KLP

Rune Carlsen has spent more than 30 years delivering courses and keynote presentations to a wide range of Norway’s leading companies. In his daily role, he serves as Head of Security at KLP, with responsibility for the secure management of approximately NOK 1,000 billion in Norwegian pension assets.

In addition, Rune is an internationally award-winning magician. He combines deep professional expertise with storytelling and visual elements in a way that makes his presentations truly unique. Through a rare blend of knowledge, engagement, and a touch of magic, he creates experiences that inspire, challenge, and captivate audiences while delivering lasting value for both employees and organizations.

Special Advisor IT and Cyber security | Financial Stability | Norges Bank

Espen Green is a Special Advisor at Norges Bank, where he works with payment systems, contingency planning, and resilience in the Norwegian financial infrastructure. He has extensive experience with the payment ecosystem and plays an active role in initiatives aimed at strengthening the stability and preparedness of Norway’s payment systems. Through his work, he contributes to ensuring that businesses and society can continue to operate even when ordinary payment services are disrupted.

Product Owner, Store Solutions, REMA 1000 Norge AS

Passionate about simplifying in store operations and creating seamless shopping experiences for customers.

Chief Sales Officer, Aera

Stina Baybutt Lillehagen is Chief Sales Officer at Aera Payment & Identification, where she works closely with businesses to develop secure and innovative payment and identification solutions.

Vertical Strategy Lead, Transportation & Logistics (T&L), Zebra Technologies

Phil Sambrook serves as the Vertical Strategy Lead for Transportation & Logistics (T&L) at Zebra Technologies. In this role, Phil leverages his extensive expertise in strategic leadership and business development to drive innovation and growth across Zebra’s T&L solutions portfolio.

Phil brings a wealth of experience to Zebra, having built a distinguished career in the transportation, logistics, technology, and e-commerce sectors. Prior to joining Zebra, he worked as a Subject Matter Expert and Consultant, where he guided global sales strategies and commercial growth initiatives for businesses of all sizes. Notably, he was part of the team that facilitated the acquisition of the UK’s National Same-Day Courier, CitySprint, by DPD La Poste.

Phil has also held senior leadership positions with prominent organizations, including Yodel Delivery Network Ltd and Brightstar Corp., where he contributed to transformative growth and operational advancements.

With a proven track record of delivering results across diverse industries, Phil combines deep market insights with strategic vision to help Zebra’s T&L customers improve operational efficiency, enhance customer experiences, and stay ahead in an ever-evolving marketplace.

Director of Retail & Hospitality Strategy EMEA at Zebra Technologies

Industry speaker and technology evangelist. Want to know what’s happening in retail? How has the shift in shopping behaviour impacted retailers around the world and will robots take over? Mark’s exploration of the global retail landscape helps retailers gain a focus on what’s real and what works when building a visionary retail strategy in a digital world.

Mark explores technologies from RFID to robotics and smart carts to AI and looks to determine which trends are hype and which are reality.

As Director of Retail Industry Solutions at Zebra Technologies, Mark works closely with retailers and hospitality businesses to provide input on how to face the challenge of a new digital retail landscape, where customers are often more connected and informed than shop floor staff.Mark helps retailers focus on developing a vision for their retail business that aims to improve customer experience whilst at the same time drive business efficiencies.

With over 30 years’ customer focused experience, Mark Thomson has developed in-depth knowledge of the EMEA and global retail market place and regularly speaks at industry events throughout the EMEA region including World Retail Congress, Retail Middle East, RBTE and Euroshop. He has worked closely with retailers on the pain points of modern retail and explains how technology solutions can be an integral part of their business strategy to help them solve their real business challenges from supply chain to store.

Prior to joining Zebra Technologies Mark held senior roles in Retail, Financial Services and Hospitality businesses.

Last year’s Onitio Inspire Summit was a true success.

A day filled with valuable insights, strong attendance, and engaging discussions. We were thrilled to see so many of our partners join us, sharing their experiences and leaving with fresh inspiration.

The positive feedback and high energy throughout the day showed us the value of coming together as a community, and we look forward to making the 2026 Summit even more impactful.