Onitio

The DaaS Playbook: Lessons from 400,000+ Deployments

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The business case for Device-as-a-Service looks straightforward on paper. Predictable costs, less management overhead, simplified procurement. But there's a gap between signing the contract and actually realizing those benefits.

That gap is where implementations either deliver ROI within months or turn into expensive mistakes that take years to fix.

We've managed over 400,000 work orders across the Nordic region. We deployed 2,585 payment terminals across 680 retail stores in five weeks. We support 15,000 users across 200+ office locations.

This is what actually works when you're implementing DaaS at scale.

Phase 1: Planning & Assessment

Most implementation problems start before you deploy a single device. Organizations consistently underestimate how complex their current environment is and overestimate how accurate their asset data actually is.

Start with inventory reality. Your CMDB claims you have 847 laptops. You do a physical audit and find 923 devices. That includes 76 nobody knew existed, scattered across storage rooms and sitting in former employees' homes. This isn't unusual. We see inventory discrepancies in nearly every assessment we do.

User profiling matters more than device specs. A graphic designer has different hardware needs than an accountant. A field technician works differently than someone at a desk all day. Don't just map users by job titles. Look at actual work patterns. Where do they work? What applications do they actually use? How often are they traveling? This determines which devices you need, when to deploy them, and what kind of support they'll require.

Geographic mapping reveals complexity you didn't know existed. When we started planning Danske Bank's 15,000-user implementation across 200+ locations, we spent the first month just mapping where people actually worked. The official office list was incomplete. It didn't account for remote workers, satellite locations, or the messy reality of hybrid work patterns. You need to understand geographic distribution because it determines your logistics, service coverage requirements, and realistic timelines.

Audit your existing obligations. You probably have leases ending at different times. Maintenance contracts with various vendors. Software licenses tied to specific hardware. Document all of it. We've watched organizations delay DaaS implementations by six months because they discovered overlooked contract obligations halfway through deployment.

Define success metrics before you start. What does success actually look like three months after go-live? Six months? One year? Are you measuring user satisfaction scores? Incident resolution times? Cost predictability? Total cost of ownership extends far beyond purchase price. Research shows lifecycle costs for IT hardware typically include acquisition, deployment, management, support, and retirement phases, with ongoing operational costs significantly exceeding the initial investment. Set clear benchmarks now so you can measure progress objectively later.

Phase 2: Deployment

This phase separates vendors who've actually done this at scale from those who are learning on your dime.

The phased vs. big bang question depends on your specific situation. REMA 1000's 2,585 payment terminals across 680 stores required a big bang approach. Retail operations don't allow for gradual rollouts. Every store needed functional payment systems on day one. We deployed across all 680 locations in five weeks because the alternative meant stores couldn't process transactions.

Danske Bank took the opposite approach. With 15,000 users across 200+ locations, we rolled out department by department, location by location. This let us refine our processes, catch issues early, and build internal champions who could help their colleagues during subsequent deployments.

Neither approach is inherently better. Choose based on your operational model, your change management capacity, and how much disruption you can tolerate.

Nordic geography creates logistics challenges most vendors underestimate. You're deploying across Norway, Sweden, Denmark, and Finland. You can't rely on centralized support flying in from Oslo or Stockholm when something breaks. We maintain 130+ service locations because a four-hour response commitment means having field engineers within actual driving distance.

For Kesko's 15,000 digital signage displays across 1,200 stores, local presence made the difference between a smooth rollout and complete chaos. Local technicians understand local conditions. They speak the local language. They can reach remote locations that would stall centralized teams.

User onboarding determines whether people actually adopt what you've deployed. The technical deployment part is straightforward. Getting users comfortable with new devices and new support processes takes more planning. We schedule onboarding in waves, provide location-specific training, and make sure service desk teams are ready before users get their devices. You want confident users who know where to go for help, not just functional equipment.

Technical integration rarely goes exactly as planned. M365 integration, security policies, application compatibility, network access. Document your requirements. Test thoroughly. Build contingency time into your schedule. We assume 15-20% buffer time for integration issues because they always show up, regardless of how thorough your planning was.

Phase 3: Ongoing Management

Implementation doesn't end when the last device gets deployed. This phase determines whether DaaS actually delivers on its promises.

Support models vary, but accessibility matters most. Users need help when devices fail, software breaks, or security policies block their work. The support model you choose depends on your organization's needs and work patterns.

Some organizations need full service desk outsourcing where a single point of contact handles everything from password resets to hardware replacements. Others benefit from onsite TechBar support where employees get walk-up assistance for quick troubleshooting and device swaps. Many use a hybrid approach, remote support for most issues with onsite presence for complex problems or high-priority locations.

The economics are straightforward. Industry benchmarks from the Help Desk Institute show the average cost per IT support incident runs around $15.56, with first-line support handling 60-70% of all tickets. Efficient support integration, whatever form it takes, directly impacts your operational costs and user productivity.

Device maintenance and security updates run continuously. Patching, security updates, software upgrades. These aren't one-time deployment tasks. They're ongoing operations that determine whether devices remain secure and functional. We schedule maintenance during off-hours, coordinate across time zones, and push updates proactively to keep devices compliant with security policies and protected against evolving threats.

This includes monitoring device health before problems become visible to users. Battery degradation, disk capacity issues, performance slowdowns. Catching these early prevents user disruption and extends device lifecycles.

Swap logistics matter more than most organizations expect. Devices fail. Screens crack. Batteries die. Users spill coffee. When this happens, how quickly can you get a replacement device to that user, regardless of where they work?

We maintain buffer stock at strategic locations across the Nordic region. When a device needs replacement, a field engineer delivers a preconfigured swap device, retrieves the damaged unit, and handles the entire exchange. The user experiences minimal downtime. Behind the scenes, we track the damaged device through repair or retirement, update asset records, and manage warranty claims.

This swap capability becomes critical for organizations with remote workers or locations far from IT support hubs. A laptop failure in northern Norway gets the same four-hour response as one in Oslo.

Asset tracking prevents the inventory chaos that plagues most organizations. You need to know what devices you have, where they are, who's using them, and what state they're in. Not just at deployment, but continuously throughout the lifecycle.

We integrate with your existing asset management systems or provide tracking through our platform. Every device swap, repair, upgrade, or retirement gets logged automatically. When it's time to refresh, you have accurate data about actual device counts, conditions, and usage patterns. No more surprise discoveries of 76 devices nobody knew existed.

Start planning your refresh cycle right now. You just deployed 1,000 laptops. In 24-36 months, you'll need to refresh them. Don't wait until then to start planning. Usage data from the current cycle tells you what specifications you need next time. User feedback shows you what's working and what isn't. Geographic deployment data reveals where you might need capacity adjustments.

Organizations that wait until refresh time face rushed decisions, budget surprises, and operational disruption. Organizations that plan continuously make better decisions when the time comes.

Performance monitoring gives you early warning signals. Track your response times, resolution rates, user satisfaction, and device uptime. Weekly reviews help you spot trends. Monthly reviews inform strategic decisions. Quarterly business reviews keep service delivery aligned with business needs.

Danske Bank's 96%+ customer satisfaction score over their five-year contract demonstrates how effective support drives user satisfaction. Whether you choose service desk integration, onsite TechBar support, or a hybrid model, the goal remains the same: users get help when they need it, without navigating complex vendor relationships.

Cost predictability only works if both sides manage it properly. One monthly fee, no surprises. That promise depends on managing scope changes clearly, tracking usage accurately, and making sure everyone understands what drives cost. We provide transparent reporting so finance teams can budget confidently and adjust capacity without renegotiating entire contracts.

Phase 4: Optimization & Lifecycle Extension

Mature DaaS implementations don't stay static. They optimize continuously.

Usage data helps you make smarter decisions over time. Which device models generate the most support tickets? Which configurations deliver the best user satisfaction? Where do refresh cycles create bottlenecks? This data informs your next deployment. Kesko's 15,000 digital signage displays generated insights that improved reliability across their entire retail technology infrastructure.

Sustainability requires intentional design, not just good intentions. We won the HP Climate Action Award 2024 by making lifecycle extension and circular IT central to how we operate. Our 283 electric vehicles represent over half our fleet. That saves 60 tons of CO2 equivalents every month through electrification alone.

But vehicles are just part of it. Real sustainability means repair-first culture. Extending device lifecycles. Refurbishing rather than replacing. Reducing e-waste through thoughtful management. According to the Global E-waste Monitor 2024, global e-waste generation is rising by 2.6 million tonnes annually, projected to reach 82 million tonnes by 2030. Extending device lifecycles through proactive management and repair-first approaches directly reduces this burden while cutting costs.

Geographic optimization improves your service efficiency. Where are service requests concentrated? Are response times consistent across all your regions? Do some locations need adjusted coverage? We use service location data to optimize field engineer deployment, making sure we meet four-hour response commitments consistently, not just on average.

Continuous improvement requires real partnership. Quarterly reviews shouldn't be checkbox exercises. They're opportunities to identify what's working, what isn't, and what needs to change. Annual strategy alignment keeps service delivery evolving with your business needs.

Key Success Factors

Four factors separate successful implementations from problematic ones.

Nordic coverage actually matters. Centralized support doesn't work when you're spread across Nordic geographies and languages. We maintain 130+ service locations and 700+ field engineers because local presence enables real four-hour response times and local language support. This infrastructure is expensive to build. That's why many vendors can't match it.

Integration eliminates coordination overhead. Managing separate vendors for devices, M365 support, service desk, and lifecycle management creates endless coordination problems and accountability gaps. Onitio One bundles everything in one contract, one subscription, one point of contact. You eliminate vendor management complexity entirely.

Track record reduces your implementation risk. Anyone can promise smooth deployment. We've proven it at scale. 680 stores in five weeks. 15,000 users across 200+ locations. 1,200 stores across Finland. These implementations succeeded because we built our methodology through experience, not theory.

Sustainability that's operational, not aspirational. This isn't positioning. It's reality reflected in our HP Climate Action Award, our electric vehicle fleet, and our repair-first approach. If your organization has sustainability commitments, you need partners whose operations demonstrate those same commitments.

Ready to Build Your Implementation Plan?

Get our Implementation Mapping Checklist, a practical 2-page guide to planning your Device-as-a-Service deployment.

DaaS implementation done right delivers ROI within months. Done wrong, it creates years of friction, hidden costs, and frustrated users. The difference isn't in the technology. It's in the methodology.

We've deployed DaaS across every Nordic market, every industry vertical, and every scale from 50 users to 15,000+. We know what works because we've learned from 400,000+ work orders, dozens of large-scale deployments, and direct feedback from organizations making this exact decision right now.

An implementation mapping session takes 60 minutes. We'll assess your current environment, identify your specific challenges, discuss realistic timelines, and determine whether DaaS and Onitio One make sense for your organization. No sales pitch. Just practical guidance from people who've done this before.

Talk to an expert!

Read about our Implementation Mapping Sessions, and book yours. We'll go through your current state, and map up a plan together. If you want our help onwards, we'll agree on next steps to get started.

Read about our Implementation Mapping Sessions, and book yours today! No strings, just a chance to talk through your current state and get some suggestions on recommended improvements.

Frequently Asked Questions

How long does a typical DaaS implementation take?

It depends on your scale and complexity. A 50-user office deployment can be completed in 2-3 weeks from planning to go-live. A 1,000-user deployment across multiple locations typically needs 8-12 weeks. Large-scale implementations like Danske Bank's 15,000 users take 4-6 months for full deployment, though we usually roll out in phases so users start seeing value within the first 4-6 weeks.

The key variables are geographic distribution, technical integration complexity, and your organization's change management capacity. During an implementation mapping session, we can give you a realistic timeline based on your specific environment.

What's the biggest risk in DaaS deployment, and how do you mitigate it?

The biggest risk isn't technical failure. It's user adoption failure.

If users don't understand the new support model, don't know where to get help, or experience disruption during transition, satisfaction plummets regardless of how well the technical deployment went. We mitigate this three ways: thorough user communication before deployment starts, location-specific onboarding that meets users where they work, and service desk readiness that ensures someone can help from day one.

Technical problems get fixed quickly. User trust, once lost, takes months to rebuild.

Can we start with a pilot before full rollout?

Absolutely. We often recommend it.

A pilot lets you test processes, identify issues, and build internal support before committing to full deployment. Typical pilots involve 50-200 users in one location or department, running for 60-90 days. That gives you enough time to experience a complete support cycle, gather user feedback, and measure performance against your success metrics.

Pilots also create internal champions who can advocate for broader rollout based on their own experience. During your implementation mapping session, we can design a pilot scope that tests your highest-risk assumptions and demonstrates value to stakeholders.

What happens if we need to scale up or down mid-contract?

Subscription models should handle change without penalty.

We design Onitio One contracts for flexibility. Need to add 50 users because you acquired a company? We adjust capacity within days. Need to scale down 100 devices because of restructuring? Monthly costs adjust accordingly.

The operational difference between DaaS and traditional ownership is precisely this flexibility. Your contract defines the framework, pricing, and service levels. But you control actual capacity month to month. No renegotiation, no surprise fees, just predictable per-device costs that scale with your business.

How do you handle device failures in remote locations?

Geographic coverage determines whether four-hour response actually means anything.

We maintain 130+ service locations across the Nordic region specifically for this scenario. When a device fails in a remote location, a field engineer from the nearest service point responds. Not someone traveling from a central hub. We stock common replacement parts at regional locations and maintain relationships with local logistics partners for urgent shipments.

For critical roles, we can pre-position backup devices at your locations. The goal is minimizing downtime regardless of where your people work, because hybrid and remote work means IT problems don't respect office boundaries anymore.

Sources:

Help Desk Institute: Industry benchmarks for IT support costs

Global E-waste Monitor 2024: E-waste projections and sustainability impact

Onitio has delivered over 70,000 activities and multiple projects for Danske Bank

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Danske Bank is a Nordic Bank and Denmark's largest bank. The bank serves personal and business customers and large institutional clients. The bank's core markets are Denmark, Norway, Sweden and Finland. Onitio has delivered end-user services to Danske Bank for many years, and as direct supplier since the beginning of 2017.